Phases
Each project in modelAIz follows a clear sequence of phases. Every phase has a specific purpose, clear inputs, and tangible outputs (artefacts) that help you validate your business model.
Overview
| Phase | Main artefact | Purpose |
|---|---|---|
| 1. Ideation | Idea One-Pager | Capture the essence of your idea on one page. |
| 2. Trend & Market Analysis | Market Research | Understand market size, dynamics, and competition. |
| 3. Product Vision | Product Vision | Clarify what you are building and why it matters. |
| 4. Personas | Personas | Describe your key customer types and their needs. |
| 5. Business Model Canvas | Business Model Canvas, Business Case | Connect value proposition, revenue, and costs. |
| 6. User Journey | User Journey | Map how users discover, try, and use your solution. |
| 7. Features | Features | Translate your vision into concrete features and priorities. |
Phase details
Below you find more detail for each phase: purpose, what you typically input in the chat, and what you can expect as output.
1. Ideation
Purpose: Turn a rough idea into a sharp, communicable concept.
Typical inputs: Problem you see, who you want to help, how you think you solve it, any initial constraints (industry, geography, business model).
Expected output: A concise one-pager describing problem, solution, target segment, value proposition, and success criteria in clear language.
2. Trend & Market Analysis
Purpose: Validate that there is a real market and understand its dynamics.
Typical inputs: Market segment, geography, customer type, known competitors, assumptions about market size and growth.
Expected output: A structured market research document summarising trends, market segments, competitor landscape, and key risks/unknowns—so you can judge if the idea is worth deeper work.
3. Product Vision
Purpose: Align your team around what you are building, for whom, and what success looks like.
Typical inputs: Target users, main problems to solve, differentiators vs. alternatives, strategic goals (e.g. revenue, adoption, learning goals).
Expected output: A product vision narrative that describes target customers, core value proposition, key use cases, and a high-level roadmap for the next phases.
4. Personas
Purpose: Make your customers tangible so you can design for real needs, not averages.
Typical inputs: Types of users you expect (roles, demographics), typical day, pains, goals, and current behaviours.
Expected output: 2–4 personas with background, goals, pains, constraints, and JTBD-style descriptions—ready to use in discussions and design decisions.
5. Business Model Canvas
Purpose: See the whole business on one page and check if the numbers can work.
Typical inputs: Hypotheses about customer segments, channels, pricing, key activities, and cost drivers; learnings from previous phases.
Expected output: A filled Business Model Canvas plus, in paid projects, a Business Case with revenue and cost assumptions, unit economics, and risks—so you can discuss viability with stakeholders.
6. User Journey
Purpose: Understand how users move from problem awareness to successful usage of your solution.
Typical inputs: Entry points (ads, referrals, search), key steps (onboarding, first value, retention loops), common failure points.
Expected output: A step-by-step journey with stages, user actions, emotions, and opportunities—used to spot validation experiments and UX priorities.
7. Features
Purpose: Translate your strategy into a focused, realistic feature set.
Typical inputs: Must-have vs. nice-to-have ideas, constraints (time, budget, tech), and which personas/journey stages you want to prioritise.
Expected output: A prioritised list of features grouped by themes (e.g. onboarding, analytics), often tagged by impact vs. effort, that can feed into MVP scoping and backlogs.
Workshop mode
Coming soon. We are working on a Workshop mode so you can run guided sessions (e.g. with a team or in an accelerator). It will make it easier to facilitate group discussions around each phase and capture decisions directly into the artefacts.
Completing a phase
When you have finished the conversation and the artefact is ready, you can complete the phase. The next phase then unlocks. You can always return to previous phases to view or iterate artefacts as you learn.