Artefacts
Artefacts are the structured documents that modelAIz generates in each phase. They capture your assumptions and AI-supported analysis in a format you can share with stakeholders.
What are artefacts?
Each phase produces one or more artefacts. They typically include headlines, structured sections, and summaries tailored to that phase. You can view them in the app, export them as PDF, and share them via link (depending on project settings).
Think of artefacts as the evidence folder for your validation: one place where your thinking, AI suggestions, and decisions are captured in a clean, business-ready format.
Artefacts per phase
| Phase | Artefact(s) |
|---|---|
| Ideation | Idea One-Pager |
| Trend & Market Analysis | Market Research |
| Product Vision | Product Vision |
| Personas | Personas |
| Business Model Canvas | Business Model Canvas, Business Case (paid projects) |
| User Journey | User Journey |
| Features | Features |
What to expect from each artefact
Below is a short description of the content and purpose of each artefact. Use this as a checklist when reviewing results.
Idea One-Pager
Content: One page with sections such as problem, solution, target customers, value proposition, why now, and success metrics.
Purpose: Quickly communicate your idea to others (co-founders, advisors, investors) and create a shared starting point for validation.
Market Research
Content: Summary of market size and segments, trends, competitor overview, and key risks/assumptions.
Purpose: Understand whether the opportunity is big and attractive enough, and where the biggest uncertainties lie.
Product Vision
Content: Narrative of who the product is for, which core problems it solves, how it differentiates, and what success looks like over time.
Purpose: Align founders and stakeholders on direction so later decisions about scope and priorities are consistent.
Personas
Content: 2–4 persona cards with name, role, context, goals, pains, behaviours, decision criteria, and typical quotes.
Purpose: Make target customers concrete so messaging, UX, and features are designed with real people in mind.
Business Model Canvas
Content: The nine standard blocks (customer segments, value propositions, channels, relationships, revenue streams, key activities, resources, partners, cost structure) filled with your assumptions.
Purpose: See how all parts of your business fit together and where you need validation experiments (e.g. pricing, channel, acquisition costs).
Business Case (paid projects)
Content: High-level financial model with revenue drivers, cost assumptions, unit economics, and scenarios.
Purpose: Support go/no-go and prioritisation decisions for stakeholders who care about ROI and risk.
User Journey
Content: A journey map from awareness to onboarding, activation, and retention, with steps, user actions, emotions, and friction points.
Purpose: Identify where to focus UX improvements and validation experiments (e.g. onboarding, first value, referral loops).
Features
Content: Grouped feature list (e.g. MVP, next iterations), with short descriptions, target persona, and often impact/effort tags.
Purpose: Provide a bridge from strategy to implementation—use it as input for roadmaps and backlogs.
Working with artefacts
Inside a project, open the Artefacts area (sidebar or phase view). From there you can open an artefact, use Export PDF, and get a Share link. Exported PDFs use a clean layout suitable for presentations and handouts.
As you learn from customers and experiments, you can iterate artefacts and keep a clear history of how your business model evolved.